Prof. Anna Liza Collado has over 20 years of combined experience in academia and industry. Before joining the academic field, she spent seven years in an IT company in Quezon City, holding key roles in General Accounting and Treasury. Since 2008, she has been teaching business courses such as Marketing, Economics, and Management. She is currently a full-time faculty member at the Lyceum of the Philippines University – Manila and is pursuing her PhD in Management. She has also been conferred the title of Senior Professional in Business Education by the Philippine Academy of Professionals in Business Education (PAPBE).